TikTok is an app chock-full of potential for that kind of content creation and sharing, and it’s one of the fastest-growing social media networks out there, having added more than 200 million users since late 2018.
And, to make it even better, it is being shared and revered globally, all for free and all thanks to a Jordan’s Furniture customer. With more than 200,000 views, 52,600 likes, 2,000 shares and thousands of comments from people sharing what they have seen and done at the store, it is a true, customer-backed testament to the brand’s presence and power.
The video is funny and takes a lighthearted poke at the retail chain, calling it the “weirdest New England thing” as part of a series on “relatable” New England experiences the creator shares.Īnd while the video is unlike any Jordan’s Furniture ad you have ever seen, it also is arguably one of the most effective. Take for example, a TikTok published by a user just a few weeks ago about Massachusetts-based retailer Jordan’s Furniture. If you really want to build brand recognition and familiarity with young consumers and potential employees online, you have to be there because that is where your customers are.Īlthough the video creator misidentifies Jordan’s Furniture’s President and CEO Eliot Tatelman as “Jordan,” the video still calls him a “local celebrity.” Whether or not to get on TikTok should not be a question. Want to just walk people through your day as a business owner? Folks go wild for that. Want to show some behind the scenes shots of your factory or a cool piece of equipment doing its job? There are thousands of people who would love to see that.
Want to show-off your latest showroom design and give tips on how to accessorize with pieces in your store? There is an audience for that. With hundreds of niche video content makers, product reviewers and communities, the app leaves plenty of room for makers to decide what they want to video. Those companies are just a few examples of the possibilities that TikTok holds for businesses. People go crazy for the videos in the comments, calling it “the most satisfying thing to watch” and asking questions about the process and where the company is located. Refined Carpets, a California-based carpet cleaning company has nearly 3 million likes on its videos and more than 150,000 followers, and all the company does is show off its cleaning process. On a smaller scale, local businesses are finding huge success with this. And if you can ignore the speculation about a possible link to the Chinese government, it holds a niche opportunity for brands and companies looking to grow their name recognition and connect with young people ( 69% of the app’s users are 13- to 24-year-olds).
It is a casual app, similar to the now defunct Vine app, full of comedic videos, how-to’s and more. Originally branded as Music.ly, TikTok is a Chinese social network with 850 million active users that allows people to shoot less-than-60-second videos, edit them, add music and/or effects, and post them for their followers and others to see on an endless video feed. As a member of Generation Z, I simply am asking you to go ahead and get your business on TikTok if you really want to begin understanding and connecting with my generation of consumers. And while it is easy to get caught up in differences and statistics when discussing Gen Z and how to connect with them (early research suggests that members of Gen Z are more racially and ethnically diverse than any previous generation, and they are the first all- digitally native generation), I do not want to get into any of that.